Welcome back to ALT Hits. It’s been a little while since our last newsletter. Have you changed since then? Because we have. In case you missed it, the all-new ALT.xyz has been out in the world for a few weeks now. If you haven’t seen it, go take a look. And if you have, read on for the latest news in alternative assets.

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ONE (CARD). TWO (MILLION). THREE (LOGOS).

After the LeBron James Panini Flawless Triple Logoman card was found, some thought it could fetch over $6 million in an auction. It did not. In fact, the highly sought-after asset was sold for “just” $2.4 million to a yet-unnamed buyer. A bargain? Or simply the right price for a card that was overvalued. Time will tell.

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ONE REALLY BIG MAC

A lucky 13-year-old made $100,000 after selling a Mac Jones 1-of-1 Black Finite he pulled from a pack of Panini Prizm NFL. “It’s all cool,” responded the second year QB. Less cool? The guy who bought the card from the kid then turned around and sold it for $175,000.

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MARIO-OH NO

Have a little bit of time? This deep dive into the theft of million dollars worth of classic video games is definitely worth a read.

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GO BIG AND GO HOME

One player at the Pokémon North American International Championship brought some novelty-sized cards to a regular-sized card fight. It didn’t go well. But at least he got this Kotaku story written about him.

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CARDS OF KIDS

Topps and Fanatics announced a deal to create cards of College Football and Basketball players. A big win for players (who’ll get paid for their participation) and collectors (who’ll get paid for selling their cards).

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LIL’ BRON & CO.

Fanatics is also helping revive the once-popular line of Starting Lineup collectibles. For the uninitiated, Starting Lineup figures (SLUs, for short) were action figures of athletes that burst on the scene in the action figure loaded 80s. The new and improved SLUs will re-enter stores this fall with an NBA line.

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FANCY FEET

Looking to invest in expensive sneakers? Here’s a list of the costliest kicks of 2022.

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CURRY HEADZ TO THE METAVERSE

The Curry Brand has teamed up with multiple NFT communities to create something that lets you mix and match your favorite NFT traits.

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SOME TASTY CALE

Last month, the Colorado Avalanche won their first Stanley Cup in 21 years, defeating the Tampa Bay Lightning. Defenseman Cale Makar won the Conn Smythe trophy as the best player in the postseason. Curious about his best rookie cards? Here’s a definitive ranking.

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SKATING INTO WEB3

Sticking on the ice, the NHL is the latest sports league to get into the NFT space, teaming with Sweet to bring digital collectibles to hockey fans.

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LITTLE MS. MUST-HAVES

Marvel keeps loading up the collectible space with their Marvel Must-Haves. The most recent round focuses on Ms. Marvel, this summer’s Disney+ hit.

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HOT WAX

Which TCG cards have been flying off shelves this year? Here’s a look at some of the hottest (and nottest) products in the game(s).

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COURTROOM OF THE APES

The creators of Bored Ape Yacht Club have sued a conceptual artist for ripping off their famous characters and selling them for a fraction of the price.

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