‍

‍

In our recent interview, Alexis Ohanian, the co-founder of Reddit and husband of tennis legend Serena Williams, shared the fascinating story behind his collection of Serena Williams sports cards. A lifelong avid collector, Ohanian quickly turned collecting Serena cards into passion project and a long-term investment in the future of women's sports.

‍

Ohanian's rediscovery of card collecting started in 2019 when a friend introduced him to the idea that sports cards could be valuable cultural assets, akin to owning a piece of history. Intrigued, Ohanian began collecting Serena Williams cards, starting with a glossy card from Net Pro, despite initially knowing little about the hobby.

As he delved deeper into the world of card collecting, Ohanian realized the potential these cards held as a legacy for his family. He saw them not just as investments, but as cultural artifacts that could be passed down through generations, stating, "if you're married to Picasso, you should own as many Picasso's".

‍

Ohanian's passion for women's sports and the potential of women's sports cards is evident throughout his collection. He believes that as women's sports continue to rise in prominence, so too will the value and interest in their collectibles. He sees his collection as a bet on the future of women's sports, hoping that it will inspire his children and grandchildren to appreciate the legacy of their mother and grandmother.

‍

The logistics of building such a collection were not trivial, with Ohanian recounting numerous interactions and transactions over the years. However, he is proud of the collection he has amassed and is excited to see it securely vaulted, knowing that it represents a deliberate effort to build a legacy for his family.

‍

As he looks to the future, Ohanian is bullish on the growth of women's sports and the hobby of card collecting. He sees the potential for the hobby to become more inclusive and representative, mirroring the broader cultural shifts happening in society.

The collection has been approved by PSA for a Pedigree designation, which will cement their legacy forever. Ohanian's story is a testament to the power of collecting as a means of preserving history and building a legacy. His passion for women's sports and his dedication to his family's future shine through, making his Serena Williams card collection not just a valuable asset, but a cherished family heirloom.

‍

Read the write up on the collection in PSA Magazine, see more HERE.

Read the article in Sportico HERE.

‍

Stay tuned for Part Two.

‍

_{About Alt:}

<sub>Alt is a modern marketplace where trading card collectors can buy, sell, and vault their graded trading cards. Alt is changing the way people invest in trading cards by focusing on providing liquidity and transparency to an industry that has traditionally been fragmented and hard to understand.

Founded in 2020, Alt leverages proprietary market data, industry leading lending program, and cutting-edge pricing technology (“Alt Value”) to create advantages for every collector. Alt’s growing marketplace maximizes returns and provides convenience to users. Alt is built for collectors, by collectors; to learn more visit alt.xyz.</sub>

_{Alt has two ways to buy and sell trading cards - Fixed Price Marketplace and Liquid Auctions. Alt Liquid Auctions is an always-live 14-day auction that ends every other Thursday and has cards of all categories and price ranges. Sell your football cards, basketball cards, baseball cards, soccer cards, pokémon cards, Formula 1 cards - anything graded by PSA, Beckett, CGC, SGC, or factory sealed.}